Last week, Abercrombie & Fitch announced Zappos as its exclusive e-commerce partner in the U.S., with a footwear collaboration on the horizon. In today’s Insight Flash, we dig into the collaboration, comparing growth rates, demographics, and cross-shop to see where the benefits might lie.While Abercrombie & Fitch has seen spend growth steadily outperform the Apparel, […]
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Abercrombie Gets Zapped!
In this Insight Flash, find out:
- How credit card data can track overall retail growth
- Whether the recent surge in September retail growth applied to all industries or whether it was bifurcated into winners and losers
- Which industries and subindustries saw the highest growth and largest declines in September
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Teaching New Dogs Old Promo Tricks
In this Insight Flash, find out:
- How big of a boost uncharacteristic promotions at Away Travel and Everlane gave to sales growth
- Which customer demographics saw the largest increase in sales
- How much the sales attracted new shoppers
- Whether new sale shoppers came back for full price items post-sale
